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	<title>Comments on: QR Format Wars Heat Up As Scanbuy Gains Traction</title>
	<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/</link>
	<description>mobile marketing perspectives and analysis</description>
	<pubDate>Sat, 22 Nov 2008 02:41:11 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
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		<title>By: jamie wells</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-3183</link>
		<dc:creator>jamie wells</dc:creator>
		<pubDate>Sat, 23 Aug 2008 22:21:50 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-3183</guid>
		<description>Ben, according to the URL in the QR download page, Augme appears to be powering the QR part of the campaign.  Is usable doing the transcode on the mobile website?</description>
		<content:encoded><![CDATA[<p>Ben, according to the URL in the QR download page, Augme appears to be powering the QR part of the campaign.  Is usable doing the transcode on the mobile website?</p>
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		<title>By: Ben</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-3112</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Fri, 22 Aug 2008 21:47:43 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-3112</guid>
		<description>My company, (Usablenet) did the mobile shopping optimization for Ralph Lauren and they had a huge QR push.  Here's a review and a links to their press: http://mobilewebsitewatch.com/2008/08/ralph-lauren-harnesses-mobile-market/  Scuttlebutt is that KIA is going to do a campaign next.</description>
		<content:encoded><![CDATA[<p>My company, (Usablenet) did the mobile shopping optimization for Ralph Lauren and they had a huge QR push.  Here&#8217;s a review and a links to their press: <a href="http://mobilewebsitewatch.com/2008/08/ralph-lauren-harnesses-mobile-market/" rel="nofollow">http://mobilewebsitewatch.com/2008/08/ralph-lauren-harnesses-mobile-market/</a>  Scuttlebutt is that KIA is going to do a campaign next.</p>
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		<title>By: dean collins</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-2101</link>
		<dc:creator>dean collins</dc:creator>
		<pubDate>Sat, 19 Jul 2008 18:47:35 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-2101</guid>
		<description>lol i love how passionate neomedia supports are to their sinking ship

http://deancollinsblog.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html</description>
		<content:encoded><![CDATA[<p>lol i love how passionate neomedia supports are to their sinking ship</p>
<p><a href="http://deancollinsblog.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html" rel="nofollow">http://deancollinsblog.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html</a></p>
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		<title>By: dean collins</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-2100</link>
		<dc:creator>dean collins</dc:creator>
		<pubDate>Sat, 19 Jul 2008 18:46:21 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-2100</guid>
		<description>Anonymous has left a new comment on your post "U.S. Patent Office Rejects All Ninety Five NeoMedi...": 

It's sad to see an adult act like such a childish douche bag.

This was a NON-final rejection. Not a final rejection.

The USPTO sets aside claims 1-95 by marking them as rejected for reasons cited in the USPTO document. This is standard procedure. NeoMedia's patent lawyer now has 60 days to formalize his response to the USPTO and demonstrate to the USPTO why the
claims in their patent are valid.

It ain't over until the fat lady (insert Dean Collin's joke here) sings.

Bitch !</description>
		<content:encoded><![CDATA[<p>Anonymous has left a new comment on your post &#8220;U.S. Patent Office Rejects All Ninety Five NeoMedi&#8230;&#8221;: </p>
<p>It&#8217;s sad to see an adult act like such a childish douche bag.</p>
<p>This was a NON-final rejection. Not a final rejection.</p>
<p>The USPTO sets aside claims 1-95 by marking them as rejected for reasons cited in the USPTO document. This is standard procedure. NeoMedia&#8217;s patent lawyer now has 60 days to formalize his response to the USPTO and demonstrate to the USPTO why the<br />
claims in their patent are valid.</p>
<p>It ain&#8217;t over until the fat lady (insert Dean Collin&#8217;s joke here) sings.</p>
<p>Bitch !</p>
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		<title>By: dean collins</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-1981</link>
		<dc:creator>dean collins</dc:creator>
		<pubDate>Tue, 15 Jul 2008 02:53:24 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-1981</guid>
		<description>I guess streetstylz forgot to mention that the EFF has had the neomedia patent re-examined.

http://w2.eff.org/patent/wanted/patent.php?p=neomedia

move along...nothing to see here</description>
		<content:encoded><![CDATA[<p>I guess streetstylz forgot to mention that the EFF has had the neomedia patent re-examined.</p>
<p><a href="http://w2.eff.org/patent/wanted/patent.php?p=neomedia" rel="nofollow">http://w2.eff.org/patent/wanted/patent.php?p=neomedia</a></p>
<p>move along&#8230;nothing to see here</p>
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		<title>By: jamie wells</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-1080</link>
		<dc:creator>jamie wells</dc:creator>
		<pubDate>Thu, 05 Jun 2008 22:13:53 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-1080</guid>
		<description>Thanks streetstylz.  

I was aware of the suit and the issue... but failed to mention it in the piece due to, well... laziness basically!  

Keep up informed of how things are progressing on this... and thanks for joining the conversation on mobilestance!

-jamie</description>
		<content:encoded><![CDATA[<p>Thanks streetstylz.  </p>
<p>I was aware of the suit and the issue&#8230; but failed to mention it in the piece due to, well&#8230; laziness basically!  </p>
<p>Keep up informed of how things are progressing on this&#8230; and thanks for joining the conversation on mobilestance!</p>
<p>-jamie</p>
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		<title>By: streetstylz</title>
		<link>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-1079</link>
		<dc:creator>streetstylz</dc:creator>
		<pubDate>Thu, 05 Jun 2008 20:51:36 +0000</pubDate>
		<guid>http://mobilestance.com/2008/05/19/qr-format-wars-heat-up-as-scanbuy-gains-traction/#comment-1079</guid>
		<description>It should be noted that:

Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.

Scanbuy uses the indirect encoding method for their barcode resolution process.

Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.

NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995. These patents cover various linkage methods including: Barcodes, RFID, Mag Stripe, Voice, and Other machine readable and keyed entry identifiers.

http://neom.com/13.html

NeoMedia brought suit against Scanbuy. Litigation has been ongoing.</description>
		<content:encoded><![CDATA[<p>It should be noted that:</p>
<p>Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.</p>
<p>Scanbuy uses the indirect encoding method for their barcode resolution process.</p>
<p>Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.</p>
<p>NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995. These patents cover various linkage methods including: Barcodes, RFID, Mag Stripe, Voice, and Other machine readable and keyed entry identifiers.</p>
<p><a href="http://neom.com/13.html" rel="nofollow">http://neom.com/13.html</a></p>
<p>NeoMedia brought suit against Scanbuy. Litigation has been ongoing.</p>
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