Any ideas? I have been asked to speak at a (for now) unnamed conference on the topic next month and I’d really appreciate any advice and/or insights from you, the highly-knowledgeable mobilestance.com reader base! Nothing long, mind you… even a quick sentence or two would be greatly appreciated.
The paragraph on the session is as follows:
Mobile: The Advertiser’s Prospective. Wireless operators, publishers, ad networks and handset manufacturers are quickly bringing mobile advertising opportunities to market, but what do these companies need to do to attract brands to their offerings? This session explores the foundations of mobile advertising from the advertiser prospective – everything from targeting, tracking and accountability, to differing ad units, mediums and pricing models – in order to hone in on what mobile needs to achieve if it is to satisfy the demands of today’s discerning advertisers.
Please leave any suggestions in the “comments” section at the bottom of the post. Your help on this is greatly appreciated!