Comments on: What do Advertisers Want from Mobile? http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/ mobile marketing perspectives and analysis Sat, 22 Nov 2008 02:46:52 +0000 http://wordpress.org/?v=2.3.1 By: jamie wells http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-1051 jamie wells Wed, 04 Jun 2008 13:25:19 +0000 http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-1051 Thanks everyone for all your suggestions! Very helpful and great stuff all around -Jamie Thanks everyone for all your suggestions!

Very helpful and great stuff all around

-Jamie

]]> By: Dean Wright http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-870 Dean Wright Thu, 29 May 2008 20:34:52 +0000 http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-870 I echo post #2's requirements and add these: 1) Scale 2) Turnkey (operation and creative) 3) Aligned with their strategy (i.e. if advertiser doesn't coupon in traditional or digital media, they won't in mobile) 4) For now, trial of a service until proven www.moconomics.net I echo post #2’s requirements and add these:

1) Scale
2) Turnkey (operation and creative)
3) Aligned with their strategy (i.e. if advertiser doesn’t coupon in traditional or digital media, they won’t in mobile)
4) For now, trial of a service until proven

www.moconomics.net

]]> By: NW Guy http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-816 NW Guy Thu, 22 May 2008 14:51:01 +0000 http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-816 Here's how Advertisers typicallly buy ad space; why won't you sell it to me in a similar fashion? Here is what an advertiser expects to get.... Why do Carriers make it so difficult to engage customers? I don't have these type of problems with broadcast, cable, or ISP networks.... Here’s how Advertisers typicallly buy ad space; why won’t you sell it to me in a similar fashion? Here is what an advertiser expects to get….

Why do Carriers make it so difficult to engage customers? I don’t have these type of problems with broadcast, cable, or ISP networks….

]]> By: Mike http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-811 Mike Tue, 20 May 2008 17:02:31 +0000 http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-811 MMA, eh? I would definitely try and highlight that brands want the same thing they wish in any medium - cost effective approach towards reaching consumers. And then really draw a parallel of what works well for them in other digital paradigms - display, search, rich media and video, and where there is a delta, if any, in mobile. MMA, eh? I would definitely try and highlight that brands want the same thing they wish in any medium - cost effective approach towards reaching consumers. And then really draw a parallel of what works well for them in other digital paradigms - display, search, rich media and video, and where there is a delta, if any, in mobile.

]]> By: Si Crowhurst http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-808 Si Crowhurst Mon, 19 May 2008 12:20:44 +0000 http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-808 In my experience advertisers want: 1. Detailed reporting on mobile, tracking ROI 2. To use mobile in context of the overall campaign 3. Ad server solutions that fit existing tools for planning, buying and reporting 4. A way to economically engage with consumers - how do you get them to purchase via mobile today (stats show volumes are low). Si We Love Mobile www.welovemobile.co.uk/blog In my experience advertisers want:

1. Detailed reporting on mobile, tracking ROI
2. To use mobile in context of the overall campaign
3. Ad server solutions that fit existing tools for planning, buying and reporting
4. A way to economically engage with consumers - how do you get them to purchase via mobile today (stats show volumes are low).

Si
We Love Mobile
www.welovemobile.co.uk/blog

]]> By: jamie wells http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-807 jamie wells Mon, 19 May 2008 11:49:47 +0000 http://mobilestance.com/2008/05/19/what-do-advertisers-want-from-mobile/#comment-807 This is where you'd leave a comment! :) This is where you’d leave a comment! :)

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