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		<title>UpSNAP Adds Millennial Media To Roster of Mobile Ad Partners</title>
		<link>http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/</link>
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		<pubDate>Mon, 07 Jan 2008 00:04:58 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[Go2]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[mobile search]]></category>
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		<category><![CDATA[upSNAP]]></category>

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		<description><![CDATA[It remains to be seen what (if anything) will ultimately become of such agreements. As stated in reactions to similar announcements, the real challenge in the mobile advertising value chain isn't in the aggregation of mobile inventory, it's the actual sales of said inventory... and it would appear if UpSNAP's inventory were truly valuable they would be able to achieve sell out with their existing nine mobile advertising partners...<script type="text/javascript">SHARETHIS.addEntry({ title: "UpSNAP Adds Millennial Media To Roster of Mobile Ad Partners", url: "http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/" });</script>]]></description>
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