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	<title>mobilestance.com &#187; millennial media</title>
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	<link>http://mobilestance.com</link>
	<description>mobile marketing perspectives and analysis</description>
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		<title>Hot News From Wikimobipedia.org!</title>
		<link>http://mobilestance.com/2009/10/25/hot-news-from-wikimobipediaorg/</link>
		<comments>http://mobilestance.com/2009/10/25/hot-news-from-wikimobipediaorg/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:10:10 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[AdMob]]></category>
		<category><![CDATA[JumpTap]]></category>
		<category><![CDATA[amobee]]></category>
		<category><![CDATA[greystripe]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[quattro]]></category>
		<category><![CDATA[ringleader digital]]></category>
		<category><![CDATA[scanbuy]]></category>
		<category><![CDATA[third screen media]]></category>
		<category><![CDATA[wikimobipedia]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2009/10/25/hot-news-from-wikimobipediaorg/</guid>
		<description><![CDATA[ November 17th will mark Wikimobipedia.org&#8217;s six month anniversary, so I thought it&#8217;d be good to shoot you all an update on some of the progress we&#8217;ve made and some recent changes to the site.
95 Participating Companies and Counting!   As of now there are 95 companies and organizations that have taken the time to [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Hot News From Wikimobipedia.org!", url: "http://mobilestance.com/2009/10/25/hot-news-from-wikimobipediaorg/" });</script>]]></description>
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		<slash:comments>70</slash:comments>
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		<item>
		<title>Wikimobipedia.org Launches in Beta</title>
		<link>http://mobilestance.com/2009/06/24/wikimobipediaorg-launches-in-beta/</link>
		<comments>http://mobilestance.com/2009/06/24/wikimobipediaorg-launches-in-beta/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 00:09:17 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[AdMob]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[JumpTap]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[greystripe]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[quattro]]></category>
		<category><![CDATA[ringleader digital]]></category>
		<category><![CDATA[2ergo]]></category>
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		<category><![CDATA[5Th Finger]]></category>
		<category><![CDATA[Access Mobile]]></category>
		<category><![CDATA[AccuWeather]]></category>
		<category><![CDATA[Addictive Mobility]]></category>
		<category><![CDATA[Amethon Solutions]]></category>
		<category><![CDATA[Augme]]></category>
		<category><![CDATA[ChaCha]]></category>
		<category><![CDATA[Cielo Mobile]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[Crisp Wireless]]></category>
		<category><![CDATA[FOX Business Mobile]]></category>
		<category><![CDATA[FOX News Mobile]]></category>
		<category><![CDATA[Hands-On Mobile]]></category>
		<category><![CDATA[HipCricket]]></category>
		<category><![CDATA[InsightExpress]]></category>
		<category><![CDATA[Ipsh]]></category>
		<category><![CDATA[IVdopia]]></category>
		<category><![CDATA[Mobile Marketing Association]]></category>
		<category><![CDATA[Mobile Posse]]></category>
		<category><![CDATA[Mojiva]]></category>
		<category><![CDATA[MoVoxx]]></category>
		<category><![CDATA[Myxer]]></category>
		<category><![CDATA[Nokia Interactive Advertising]]></category>
		<category><![CDATA[Nokia Point Find]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[Phluant Mobile]]></category>
		<category><![CDATA[PointRoll]]></category>
		<category><![CDATA[Quattro Wireless]]></category>
		<category><![CDATA[scanbuy]]></category>
		<category><![CDATA[ShopText]]></category>
		<category><![CDATA[SinglePoint]]></category>
		<category><![CDATA[The Weather Channel Mobile]]></category>
		<category><![CDATA[Thumbplay]]></category>
		<category><![CDATA[Transpera]]></category>
		<category><![CDATA[Useful Networks]]></category>
		<category><![CDATA[Vibes Media]]></category>
		<category><![CDATA[Washington Post Digital]]></category>
		<category><![CDATA[Waterfall Mobile]]></category>
		<category><![CDATA[WeatherBug]]></category>
		<category><![CDATA[wikimobipedia]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2009/06/24/wikimobipediaorg-launches-in-beta/</guid>
		<description><![CDATA[Open Source Meets Mobile Marketing 
I wanted to let you all in on a little side project that I&#8217;ve been working on, and was hoping you&#8217;d embrace it for the good of our industry.
The site is called wikimobipedia.org, and it&#8217;s basically a public wiki where mobile marketing buyers can easily collect the info they need [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Wikimobipedia.org Launches in Beta", url: "http://mobilestance.com/2009/06/24/wikimobipediaorg-launches-in-beta/" });</script>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What to Expect in Mobile in 2009</title>
		<link>http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/</link>
		<comments>http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 21:57:08 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[JumpTap]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[mms]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[wimax]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[24/7 real media]]></category>
		<category><![CDATA[clearwire]]></category>
		<category><![CDATA[motorola]]></category>
		<category><![CDATA[palm]]></category>
		<category><![CDATA[time warner]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[wpp]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/</guid>
		<description><![CDATA[Peer into Mobilestance&#8217;s Proprietary Crystal Ball! 

Well it&#8217;s that time of year again&#8230; when pundits and publishers large and small exploit the slow end-of-year news cycle to recap the old and forecast the new.  Here at mobilestance it&#8217;s a extra-special time of year&#8230; as it was nearly one year ago when we formally &#8220;came out&#8221; [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What to Expect in Mobile in 2009", url: "http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/" });</script>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Mobile Ad Networks or Buy Direct?  An Agency&#8217;s Perspective</title>
		<link>http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/</link>
		<comments>http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 15:37:36 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[AdMob]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[ringleader digital]]></category>
		<category><![CDATA[third screen media]]></category>
		<category><![CDATA[wap]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/</guid>
		<description><![CDATA[A New Twist on a Familiar Tale. 
Agencies are often confronted with a common challenge when drafting a mobile advertising plan: Should they go to the mobile ad networks, or should they attempt negotiate directly with the individual mobile publishers?  Both have significant advantages and limitations that Agencies would be wise to keep in [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Mobile Ad Networks or Buy Direct?  An Agency&#8217;s Perspective", url: "http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/" });</script>]]></description>
		<wfw:commentRss>http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Mobile Publishers Dance with the Ad Networks</title>
		<link>http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/</link>
		<comments>http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 23:52:29 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[AdMob]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[JumpTap]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[greystripe]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[wap]]></category>
		<category><![CDATA[buzzd]]></category>
		<category><![CDATA[free-411]]></category>
		<category><![CDATA[upSNAP]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/</guid>
		<description><![CDATA[Verizon, FOX Take on Additional Sales Partners as US Mobile Ad Inventory Glut Continues.
Millennial Media recently announced an agreement with Verizon Wireless which allows the ad network to begin selling a portion of the carrier&#8217;s on deck mobile ad inventory.  Prior to this move, AOL&#8217;s Third Screen Media was the only third party repping [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Mobile Publishers Dance with the Ad Networks", url: "http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/" });</script>]]></description>
		<wfw:commentRss>http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Mobile Pops Up at SXSW, Sees Shadow</title>
		<link>http://mobilestance.com/2008/03/16/mobile-pops-up-at-sxsw-sees-shadow/</link>
		<comments>http://mobilestance.com/2008/03/16/mobile-pops-up-at-sxsw-sees-shadow/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 00:16:47 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[wap]]></category>
		<category><![CDATA[ezee]]></category>
		<category><![CDATA[loopt]]></category>
		<category><![CDATA[mosio]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[toyota]]></category>
		<category><![CDATA[urban outfitters]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2008/03/16/mobile-pops-up-at-sxsw-sees-shadow/</guid>
		<description><![CDATA[If this year&#8217;s SXSW is any guide, we all may have to wait a little while longer before the arrival of Springtime for mobile marketing.
SXSW.  Four letters that have come to stand for authenticity, innovation, and unrequited cool.
Yet unlike last year&#8217;s festival, mobility and mobile marketing at this year&#8217;s show seemed content with recycled [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Mobile Pops Up at SXSW, Sees Shadow", url: "http://mobilestance.com/2008/03/16/mobile-pops-up-at-sxsw-sees-shadow/" });</script>]]></description>
		<wfw:commentRss>http://mobilestance.com/2008/03/16/mobile-pops-up-at-sxsw-sees-shadow/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>UpSNAP Adds Millennial Media To Roster of Mobile Ad Partners</title>
		<link>http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/</link>
		<comments>http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 00:04:58 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[Go2]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile greetings]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[upSNAP]]></category>

		<guid isPermaLink="false">http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/</guid>
		<description><![CDATA[It remains to be seen what (if anything) will ultimately become of such agreements. As stated in reactions to similar announcements, the real challenge in the mobile advertising value chain isn't in the aggregation of mobile inventory, it's the actual sales of said inventory... and it would appear if UpSNAP's inventory were truly valuable they would be able to achieve sell out with their existing nine mobile advertising partners...<script type="text/javascript">SHARETHIS.addEntry({ title: "UpSNAP Adds Millennial Media To Roster of Mobile Ad Partners", url: "http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/" });</script>]]></description>
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		<slash:comments>1</slash:comments>
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