This week’s Carnival of the Mobilists is now live at Dennis Bournique’s WapReview.com (a real favorite of ours for its consistent, high-quality coverage of the all-too-often neglected mobile web landscape).
Check out the best and brightest in mobile posts from across the blogosphere, including more predictions for ’09, a look at Microsoft’s new 2D Bar Code standard, “The Ultimate” in Social Media, great new insights into mobile site design, and so much more.
Mobilestance.com is back! Now with More Polling (our homage to the polled out US Presidential election cycle, see end of post!)
After a disastrous night spent marching as a human mobile in the NYC Halloween Parade (note to self: find a new place for the “zero” button), I have successfully exercised the demons of Summer and am ready to return to blogging. I sincerely apologize for not “returning in September” as promised, but there were… well, complications.
So much has happened in mobile during my three or so month hiatus! Android arrived in the form of the HTC G1 on T-Mo, and so far hasn’t (yet) taken over the known universe…. The mobile-centric top level domain “Dot Mobi” passed the one million mark in registrations, as thousands of major publishers and brands launched mobile-specific versions of their websites… The AT&T Blackberry Bold was announced, then delayed, then announced, then delayed, then recalled (on Orange in the UK), then announced for release in the US sometime next week.
With all that, the biggest story by far was the iPhone going 3G (I was in St. Petersburg at the time, and it even made the headlines there). The iPhone juggernaut, and it’s partner the iPhone App Store, have been fueling excitement in the US and (to a somewhat lesser extent) across the globe. All of this – the growth, the applications, the new business models, are exciting enough – but what really turned my head was story in the new iPhone comScore study, which found that since July sales of the handset have been driven by relatively low to middle class households – those making between $25-50k (+48% growth).
Some have theorized that the recent economic “downturn” is spurring many low income households to substitute iPhone for not only their landline telephones (as expected), but also their landline broadband lines as well (fixed line broadband revenues have also been declining with this same income segment, over this same period). If this were true, it would place the US Middle Class on par with that of many emerging nations, B.R.I.C. and the like – where most people, even the “rising middle classes” simply cannot afford both a mobile and PC internet connection (or fixed line internet simply isn’t widely available, again ultimately due to price).
In my opinion this may be a bit of a stretch. I for one absolutely LOVE my iPhone… and I use it for many, many things that I once did exclusively on my desktop PC. But as a total replacement? I suppose there have been other, less expected affects resulting from the current economic crisis than a shift from fixed line to wireless broadband subscriptions among the US lower middle class.
Check out the best and brightest in mobile posts from across the blogosphere, including an examination of “iPhone Application Overload,” the explosion in African WAP use, and an example of that rarest of rare breeds: a positive example of Bluetooth marketing!
In celebration of all things Summery and Fun mobilestance.com has shut its doors, boarded up the windows, and put a temporary mail stop on delivery at our Dirtsprings, TX headquarters (see photo, left).
This summer will be a busy one for yours truly – I’ll be getting married in a few weeks, then honeymooning for a few weeks more on a North Sea / Baltic States cruise (sorry, July is just too hot for the Mediterranean).
In the meantime I hate to leave you empty handed lo these many weeks, so we’ve created a custom “Android Invaders” flash game to keep our loyal readers occupied until September (it’s really more of a “Galaga”-type shooter, but “Invaders” has such a better ring to it).
SCROLL DOWN TO PLAY! Help lil’ Android blast away the legacy handsets until your heart’s content! Scoop up “Google” powerups for immunity, bombs and more!
I built the game at Fyrebug (pronounced “firebug”), a great “social UCG flash gaming site” where you can easily create your own games and embed them wherever you like. A small plug: The site has got over 50 different game engines, and is available for brands and/or for white labeling – drop me a line if you’re interested in using the Fyrebug engine for professional use.
That’s all for now folks! Have a terrific summer… and I’ll see you all in September!
This week’s Carnival of the Mobilists is coming at you live from Cairo, Egypt’s own Symbiano-Tek.
Check out the best and brightest in mobile posts from across the blogosphere, including a rumor round-up for the next gen iPhone, a hard look at transcoding and the mobile web, lbs advertising challenges, mobile portal content recommendations, and so much more!
Any ideas? I have been asked to speak at a (for now) unnamed conference on the topic next month and I’d really appreciate any advice and/or insights from you, the highly-knowledgeable mobilestance.com reader base! Nothing long, mind you… even a quick sentence or two would be greatly appreciated.
The paragraph on the session is as follows:
Mobile: The Advertiser’s Prospective. Wireless operators, publishers, ad networks and handset manufacturers are quickly bringing mobile advertising opportunities to market, but what do these companies need to do to attract brands to their offerings? This session explores the foundations of mobile advertising from the advertiser prospective – everything from targeting, tracking and accountability, to differing ad units, mediums and pricing models – in order to hone in on what mobile needs to achieve if it is to satisfy the demands of today’s discerning advertisers.
Please leave any suggestions in the “comments” section at the bottom of the post. Your help on this is greatly appreciated!
New York-based Scanbuy, the maker of the proprietary “ScanLife” Mobile 2-D Barcode Reader and “EZCode” code format, has been on a tear of late, scoring a series of high-profile campaigns that have buoyed the prospects of the nascent channel and rekindled the “open” versus “closed” mobile barcode debate.
Scanbuy’s recent announcements include an OOH integration campaign with American Airlines at four major airports, including LaGuardia and O’Hare. American Airlines also joined Car & Driver, Citysearch, Discovery Communications and Sears in participating in Scanbuy’s “cross-carrier pilot.” Additionally, Scanbuy has also found success in Europe, launching with MTV France’s “Crispy News” and landing a few handset pre-load deals in Spain. The company also recently announced their ScanLife reader has been ported to the iPhone and will be available for download upon launch of the iPhone App Store (expected June, 2008).
While all of these are obviously positive steps in driving mass adoption of 2D barcodes, it needs to be pointed out that the Scanbuy technology suite is a proprietary (closed) system, meaning that the “EZCodes” in question can only be read by ScanLife’s reader; Consumers attempting to read the EZCodes with other, so-called “open format” readers will not be able to interact with the code. The “open” format, which is used by the Android “ZXing” and many popular European and Asian reader brands, is based on a design by the Japanese Denso Wave company, and it is “open” in the sense that the company does not exercise their patent on the technology – meaning that the standard is essentially “free.”
Business Models. Companies like Scanbuy and ShotCode that utilize a proprietary code format primarily make their money by charging brands to create the codes, as well as redemption fees (which are levied every time a consumer scans one of their codes). This is in stark contrast to the “open” format model, where the printing of codes, “scans” and even some cases the readers themselves are all essentially free. These companies primarily make their money by either bundling in other, related mobile marketing services (such as SMS or mobile website creation and hosting), as well as charging for analytics services quantifying QR campaign performance.
Now, you may be asking yourself, “Why would a brand would pay to use a proprietary 2-D code format when they can essentially use an open format for free?” Well, for now the issue is scale: The install base on proprietary readers is greater than that of the “open” readers. That said, with the coming of Android handsets this Fall (all of which will include an “open” QR reader preloaded on the device), the real question is how long will the proprietary readers be able to maintain their advantage…
In the meantime, competing standards are the price one pays for innovation. Let us hope these issues resolve themselves soon, as the quickest way to kill this exciting new market is with fragmentation. I think we can agree that requiring users to have a half a dozen or so readers installed on their phones is a nightmare we’d just as soon avoid.
Consumer Dissatisfaction and the Macroeconomics of Mobility Provide Linux with the Opportunity to Achieve in Mobile What it Failed to Reach on the Desktop: Relevancy.
Last week Verizon Wireless was just the latest big player to jump aboard the Linux train. In joining the LiMo Foundation, “an industry consortium dedicated to creating the first truly open, hardware-independent, Linux-based operating system for mobile devices,” Verizon joins existing LiMo members Motorola, Samsung, Panasonic, NEC, NTT DoCoMo, Orange and Vodafone.
The Google / Verizon Open Access Wars Continue. Verizon’s move is consistent with it’s grudging embrace of “openness,” a relatively recent development and likely result of Google’s aggressive initiatives with their own Linux-based mobile initiative, the Open Handset Alliance (whose members read like a who’s who of the mobile ecosystem), as well as the search giant’s success in influencing the latest US spectrum auction to partially adopt “open access” rules. These rules prohibit the new “owner” of the highly sought-after “C-Block” of wireless spectrum to restrict network access – based on either device or software requirements. This was a landmark ruling by the FCC that upset established business practices by the US operators (especially Verizon Wireless).
Ironically (or by Google’s design, if you buy into the hype) Verizon Wireless, who vigorously pursued legal action against the Google-backed “open access” initiative, is by default its biggest backer, as the carrier ended up spending $9.4 billion to win the auction for the “open” C-Block wireless spectrum. Maybe “ironic” doesn’t quite cut it. “Asleep at the switch?”, “Poetic Justice? or just good old “Machiavellian Legal Mastery?” So much to think about I just can’t get my head even half way around this one… hopefully a “tell-all” book will hit the market and shed some light on what really happened here between Google, Verizon and the FCC.
Regardless, Verizon asserts that among its reasoning for joining the LiMo is that, unlike the Google-led OHA, LiMo software is truly open source (whereas Google maintains a relatively tight grip over its Linux-derived Android Mobile OS). That said, both operating systems are “open enough” in that developers are free to create and distribute highly robust mobile applications unencumbered by (the current) intellectual property and financial barriers maintained by the wireless carriers and (to some extent) the handset manufacturers.
All roads lead to Linux? In addition to all of this, macroeconomic forces also seem to be contributing to an environment favoring Linux as a mobile OS. With the majority of the world’s mobile users living under severely limited economic conditions (i.e. the so-called “developing” world), an open source product such as a Linux-based handset and / or application would enjoy tremendous price advantages versus competing proprietary models – and is therefore far better positioned to compete for the majority of the world’s mobile user base.
While the US mobile industry has yet to feel any real impact resulting from all of these developments, rest assured that big changes are coming – and soon. One only needs to peruse the recently announced finalists in the Android developers challenge to get a sense the coming spike in mobile innovation. The development of rich, life-enhancing applications like Android Scan, a promising app that integrates a traditional barcode reader with existing online databases to facilitate real time product comparisons and m-commerce, would simply not be possible under without an open mobile operating system and business environment unencumbered by powerful gatekeepers.
Now, it might be tempting to dismiss Linux-based mobile initiatives due to the failure of Linux to achieve success on the desktop. The various desktop Linux operating systems also enjoyed the considerable advantages of pricing and of an open development environment, and yet none of them realized anything more than marginal successes. Why should mobile Linux be any different?
The key lies in the differences between the development and limitations of the two channels. When Linux arrived on the market most desktop users were relatively satisfied with the PC computing experience. Sure, Microsoft (and Apple) products had their problems, but most users were content with the functionality and prices associated with the leading PC operating systems and applications. The same cannot be said for the mobile data space, where most users face an entirely opposite scenario: a high (perceived) priced product delivering a wholly unsatisfying experience.
Ultimately, perhaps the walled garden model that worked “well enough” in the desktop space just isn’t up to challenge in the more demanding environment of the mobile data space – a space far more restricted in terms of device size, bandwidth, processor power, memory and display resolution – and is inherently laden with costs far greater than that of traditional wireline data networks. Perhaps it is precisely this challenge that Linux is uniquely suited to overcome, and perhaps this is why Linux – and perhaps only Linux – will be the portal that will finally fulfill the promise of the mobile channel.
This week’s Carnival of the Mobilists is live over at GoMo News.
Many thanks Bena for the “Pole Position” in this week’s Carnival! Check out great mobile posts from across the blogosphere, including a paradoxical look at WiMax, real world meta data “gone” mobile, more on AdMob’s new mobile web analytics package, and so much more!
Google’s Newfound Strategic Advantage in US 4G Market Goes Largely Overlooked.
While coverage of last week’s WiMax Mega-Deal largely focused on how the new venture would affect Sprint, Clearwire, and its largest investors (Comcast and Intel), there was strangely little attention payed to the tremendous up-side Google stands to reap from its relatively minor investment of “only” $500 million (as compared to Comcast’s $1.05 billion, Intel’s $1 billion and Time Warner’s $550 million investments).
With little fanfare, the WSJ reported that “Google will become the preferred software developer on the WiMax network, meaning its search service would be the default on new mobile devices.” Additionally, Sprint “agreed to put Google’s mobile operating system, Android, in some Sprint phones.” While the second point is not that surprising (Sprint, as well as Intel, are both members of the Android-focused Open Handset Alliance), the first point may have tremendous impact on the long term landscape of the US mobile search market.
Historically, the major US carriers have been reluctant to grant Google access to their customers, resulting in the search giant’s well-documented difficulties in penetrating the domestic on deck Mobile Search market. Now, as WiMax is likely years ahead of competing domestic 4G technologies such as LTE, Google sits atop a de facto mobile search monopoly in the US wireless broadband space (3G services, while a significant improvement from their predecessors, can hardly be deemed a true “broadband” product experience).
This is a tremendous strategic advantage that may extend beyond mobile search into other highly lucrative areas such as mapping, email, and perhaps event streaming video (YouTube), depending on what Google’s position as the venture’s “preferred software developer” ultimately means. True, consumers will likley be free to navigate to and/or download competitive services from the likes of Yahoo!, MSN and even IAC, but we all know that the majority of users will be content using the default services preloaded on the device.
Google’s advantageous position is further enhanced by the venture’s aggressive cable system partners (Comcast, Time Warner and Bright House), who view the platform as the ultimate response to the “quad-play” service bundles currently offered by Verizon FIOS and AT&T U-verse. The cable companies are locked in a no-holds-barred, block-by-block, all out war with the telcos, and no one should doubt the MSO‘s willingness to fiercely market their advantage in wireless broadband. Google, of course, will profoundly benefit from these marketing efforts.
All told, the real value of Google’s first mover advantage in the domestic 4G space will be their opportunity to define their mobile brand in the best of environments, while Yahoo! and company must more or less wait for AT&T and Verizon Wireless to roll out their LTE networks – content with their standard 3G-based services that will no doubt seem primitive in comparison to Google’s souped-up WiMax products.
Though I work for OMD and Prometheus Media Incorporated (PMI), both Omnicom Media Group companies, the thoughts and opinions expressed in this blog are entirely my own, and are no way represent Omnicom Media Group, OMD or PMI.