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	<title>mobilestance.com &#187; carriers</title>
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		<title>Unanswered Questions: Loopt and CBS bring GPS-targeted Mobile Ads to the US</title>
		<link>http://mobilestance.com/2008/02/09/unanswered-questions-loopt-and-cbs-bring-gps-targeted-mobile-ads-to-the-us/</link>
		<comments>http://mobilestance.com/2008/02/09/unanswered-questions-loopt-and-cbs-bring-gps-targeted-mobile-ads-to-the-us/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 21:42:51 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[GPS]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[lbs]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[cbs]]></category>
		<category><![CDATA[loopt]]></category>
		<category><![CDATA[Millenial Media]]></category>
		<category><![CDATA[Rhythm New Media]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[third screen media]]></category>
		<category><![CDATA[wap]]></category>

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		<description><![CDATA[CBS Mobile will begin incorporating GPS and other cell tower-based location data supplied by Loopt, a location-aware mobile social networking service, as a targeting parameter for advertisers purchasing banner ads on its suite of mobile websites, such as CBS Sportsline Mobile (http://cbs.volantis.net/sportsline/) and CBS Mobile News (wap.cbsnews.com/news), this according to The New York Times.  [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Unanswered Questions: Loopt and CBS bring GPS-targeted Mobile Ads to the US", url: "http://mobilestance.com/2008/02/09/unanswered-questions-loopt-and-cbs-bring-gps-targeted-mobile-ads-to-the-us/" });</script>]]></description>
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		<title>microsoft, yahoo and google complaining about carrier ad rev shares</title>
		<link>http://mobilestance.com/2007/12/05/microsoft-yahoo-and-google-still-whining-about-the-carriers/</link>
		<comments>http://mobilestance.com/2007/12/05/microsoft-yahoo-and-google-still-whining-about-the-carriers/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 15:44:10 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[carriers]]></category>

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		<description><![CDATA[Bloomberg.com published a piece today about how the carriers are keeping the cost of mobile advertising artificially high due to carrier revenue share.  Google, Yahoo and Microsoft are apparently upset that they must pay the carriers a percentage of ad revenues generated by carrier referral traffic (i.e. traffic coming from the carrier portal, or [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "microsoft, yahoo and google complaining about carrier ad rev shares", url: "http://mobilestance.com/2007/12/05/microsoft-yahoo-and-google-still-whining-about-the-carriers/" });</script>]]></description>
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