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	<title>mobilestance.com &#187; myspace</title>
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		<title>Yahoo! Opens Up Mobile Platform to 3rd Party Developers</title>
		<link>http://mobilestance.com/2008/01/07/yahoo-opens-up-mobile-platform-to-3rd-party-developers/</link>
		<comments>http://mobilestance.com/2008/01/07/yahoo-opens-up-mobile-platform-to-3rd-party-developers/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 14:10:09 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[google]]></category>
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		<category><![CDATA[mtv]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[nokia]]></category>
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		<category><![CDATA[widgets]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[ebay]]></category>
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		<description><![CDATA[Analysis: While the move does serve to further fragment the development environment for mobile, the platform's large (for mobile) install base of 250MM users worldwide will be attractive to major publishers and content brands (although some estimates confirm less than half of this base are actively using the application).  A no-brainer for Yahoo!, the move costs them little in oversight, while serving as a short-term defensive move against Google's open Android platform. Ultimately the long term success of the play will hinge on the ease of developing third party widgets for Yahoo! Go, as well as any advantages that the development environment might afford (access to the address book? GPS data feed?). More on this as it develops.<script type="text/javascript">SHARETHIS.addEntry({ title: "Yahoo! Opens Up Mobile Platform to 3rd Party Developers", url: "http://mobilestance.com/2008/01/07/yahoo-opens-up-mobile-platform-to-3rd-party-developers/" });</script>]]></description>
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		<title>myspace launches free, ad-supported mobile website</title>
		<link>http://mobilestance.com/2007/12/12/myspace-launches-free-ad-supported-mobile-website/</link>
		<comments>http://mobilestance.com/2007/12/12/myspace-launches-free-ad-supported-mobile-website/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 17:46:11 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[helio]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[millennial media]]></category>

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		<description><![CDATA[Myspace launched a free, ad-supported mobile website today (mobile.myspace.com), this according to both moconews and MobiAd.    From what I understand the site soft-launched a few months ago, so this new announcement must be the official &#8220;hard&#8221; launch, although the site still says &#8220;beta&#8221; in masthead (the Google affect, no doubt).  The [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "myspace launches free, ad-supported mobile website", url: "http://mobilestance.com/2007/12/12/myspace-launches-free-ad-supported-mobile-website/" });</script>]]></description>
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