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	<title>mobilestance.com &#187; third screen media</title>
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	<description>mobile marketing perspectives and analysis</description>
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		<title>Mobile Ad Networks or Buy Direct?  An Agency&#8217;s Perspective</title>
		<link>http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/</link>
		<comments>http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 15:37:36 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[AdMob]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[ringleader digital]]></category>
		<category><![CDATA[third screen media]]></category>
		<category><![CDATA[wap]]></category>

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		<description><![CDATA[A New Twist on a Familiar Tale. 
Agencies are often confronted with a common challenge when drafting a mobile advertising plan: Should they go to the mobile ad networks, or should they attempt negotiate directly with the individual mobile publishers?  Both have significant advantages and limitations that Agencies would be wise to keep in [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Mobile Ad Networks or Buy Direct?  An Agency&#8217;s Perspective", url: "http://mobilestance.com/2008/04/18/mobile-ad-networks-or-buy-direct-an-agencys-perspective/" });</script>]]></description>
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		<title>Unanswered Questions: Loopt and CBS bring GPS-targeted Mobile Ads to the US</title>
		<link>http://mobilestance.com/2008/02/09/unanswered-questions-loopt-and-cbs-bring-gps-targeted-mobile-ads-to-the-us/</link>
		<comments>http://mobilestance.com/2008/02/09/unanswered-questions-loopt-and-cbs-bring-gps-targeted-mobile-ads-to-the-us/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 21:42:51 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[GPS]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[lbs]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[cbs]]></category>
		<category><![CDATA[loopt]]></category>
		<category><![CDATA[Millenial Media]]></category>
		<category><![CDATA[Rhythm New Media]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[third screen media]]></category>
		<category><![CDATA[wap]]></category>

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		<description><![CDATA[CBS Mobile will begin incorporating GPS and other cell tower-based location data supplied by Loopt, a location-aware mobile social networking service, as a targeting parameter for advertisers purchasing banner ads on its suite of mobile websites, such as CBS Sportsline Mobile (http://cbs.volantis.net/sportsline/) and CBS Mobile News (wap.cbsnews.com/news), this according to The New York Times.  [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Unanswered Questions: Loopt and CBS bring GPS-targeted Mobile Ads to the US", url: "http://mobilestance.com/2008/02/09/unanswered-questions-loopt-and-cbs-bring-gps-targeted-mobile-ads-to-the-us/" });</script>]]></description>
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		<title>Interep/Winstar Interactive to Rep Amobee Mobile Advertising Inventory</title>
		<link>http://mobilestance.com/2007/12/06/interepwinstar-interactive-to-rep-amobee-mobile-advertising-inventory/</link>
		<comments>http://mobilestance.com/2007/12/06/interepwinstar-interactive-to-rep-amobee-mobile-advertising-inventory/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 14:48:58 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[amobee]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[telefonica]]></category>
		<category><![CDATA[vodaphone]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[enpocket]]></category>
		<category><![CDATA[third screen media]]></category>
		<category><![CDATA[winstar]]></category>

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		<description><![CDATA[Amobee Media Systems has selected  Winstar, known primarily as a niche online advertising and production firm, to rep their mobile advertising inventory (release).   You may recall that that Vodaphone and Telefonica both made strategic minority investments in Amobee a few weeks ago, announcing that Amobee would be rolling out ad services for [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Interep/Winstar Interactive to Rep Amobee Mobile Advertising Inventory", url: "http://mobilestance.com/2007/12/06/interepwinstar-interactive-to-rep-amobee-mobile-advertising-inventory/" });</script>]]></description>
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