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	<title>mobilestance.com &#187; upSNAP</title>
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		<title>Mobile Publishers Dance with the Ad Networks</title>
		<link>http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/</link>
		<comments>http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 23:52:29 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[AdMob]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[JumpTap]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[greystripe]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[wap]]></category>
		<category><![CDATA[buzzd]]></category>
		<category><![CDATA[free-411]]></category>
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		<guid isPermaLink="false">http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/</guid>
		<description><![CDATA[Verizon, FOX Take on Additional Sales Partners as US Mobile Ad Inventory Glut Continues.
Millennial Media recently announced an agreement with Verizon Wireless which allows the ad network to begin selling a portion of the carrier&#8217;s on deck mobile ad inventory.  Prior to this move, AOL&#8217;s Third Screen Media was the only third party repping [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Mobile Publishers Dance with the Ad Networks", url: "http://mobilestance.com/2008/04/05/mobile-publishers-dance-with-the-ad-networks-swap-partners/" });</script>]]></description>
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		<title>UpSNAP Adds Millennial Media To Roster of Mobile Ad Partners</title>
		<link>http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/</link>
		<comments>http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 00:04:58 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[Go2]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile greetings]]></category>
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		<category><![CDATA[upSNAP]]></category>

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		<description><![CDATA[It remains to be seen what (if anything) will ultimately become of such agreements. As stated in reactions to similar announcements, the real challenge in the mobile advertising value chain isn't in the aggregation of mobile inventory, it's the actual sales of said inventory... and it would appear if UpSNAP's inventory were truly valuable they would be able to achieve sell out with their existing nine mobile advertising partners...<script type="text/javascript">SHARETHIS.addEntry({ title: "UpSNAP Adds Millennial Media To Roster of Mobile Ad Partners", url: "http://mobilestance.com/2008/01/06/upsnap-adds-millennial-media-to-roster-of-mobile-ad-partners/" });</script>]]></description>
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