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	<title>mobilestance.com &#187; wpp</title>
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	<description>mobile marketing perspectives and analysis</description>
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		<title>What to Expect in Mobile in 2009</title>
		<link>http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/</link>
		<comments>http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 21:57:08 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
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		<guid isPermaLink="false">http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/</guid>
		<description><![CDATA[Peer into Mobilestance&#8217;s Proprietary Crystal Ball! 

Well it&#8217;s that time of year again&#8230; when pundits and publishers large and small exploit the slow end-of-year news cycle to recap the old and forecast the new.  Here at mobilestance it&#8217;s a extra-special time of year&#8230; as it was nearly one year ago when we formally &#8220;came out&#8221; [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What to Expect in Mobile in 2009", url: "http://mobilestance.com/2009/01/04/what-to-expect-in-mobile-in-2009/" });</script>]]></description>
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		<title>Publicis, WWP Getting Serious With Mobile as OgilvyOne and Arc Worldwide Announce New Mobile Marketing Alliances</title>
		<link>http://mobilestance.com/2008/02/17/publicis-wwp-getting-serious-with-mobile-as-ogilvyone-and-arc-worldwide-announce-new-mobile-marketing-alliances/</link>
		<comments>http://mobilestance.com/2008/02/17/publicis-wwp-getting-serious-with-mobile-as-ogilvyone-and-arc-worldwide-announce-new-mobile-marketing-alliances/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 16:04:10 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[publicis]]></category>
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		<category><![CDATA[leo Burnett]]></category>
		<category><![CDATA[ogilvyone]]></category>
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		<guid isPermaLink="false">http://mobilestance.com/2008/02/17/publicis-wwp-getting-serious-with-mobile-as-ogilvyone-and-arc-worldwide-announce-new-mobile-marketing-alliances/</guid>
		<description><![CDATA[ OgilvyOne, the Interactive and CRM arm of the WPP Group, and Plano, TX-based Acision, a mobile technology firm that provides the mobile messaging back-end to many Wireless Carriers worldwide, announced a &#8220;marketing alliance&#8221; to &#8220;enable mobile marketing and advertising for mobile operators and brands.&#8221;  No specific mobile brand initiatives or product offerings are [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Publicis, WWP Getting Serious With Mobile as OgilvyOne and Arc Worldwide Announce New Mobile Marketing Alliances", url: "http://mobilestance.com/2008/02/17/publicis-wwp-getting-serious-with-mobile-as-ogilvyone-and-arc-worldwide-announce-new-mobile-marketing-alliances/" });</script>]]></description>
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		<title>Group M, Celltick Tie Up To Activate &#8220;Idle Screens&#8221; for Asia-Pac Advertisers</title>
		<link>http://mobilestance.com/2008/02/07/group-m-celltick-tie-up-to-activate-idle-screens-for-asian-advertisers/</link>
		<comments>http://mobilestance.com/2008/02/07/group-m-celltick-tie-up-to-activate-idle-screens-for-asian-advertisers/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 23:50:33 +0000</pubDate>
		<dc:creator>jamie wells</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[idle screen]]></category>
		<category><![CDATA[wpp]]></category>
		<category><![CDATA[celltick]]></category>
		<category><![CDATA[group m]]></category>

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		<description><![CDATA[ Group M, the parent company of WPP media agencies (MediaCom, Mediaedge:cia and MindShare), and UK-based Celltick, a provider of mobile &#8220;Idle Screen&#8221; ad serving and inventory management technology, jointly announced a &#8220;regional cooperation agreement&#8221; today whereby the two will &#8220;develop a joint mobile advertising proposition&#8230; for the Asia Pacific region.&#8221;
Under the terms of the [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Group M, Celltick Tie Up To Activate &#8220;Idle Screens&#8221; for Asia-Pac Advertisers", url: "http://mobilestance.com/2008/02/07/group-m-celltick-tie-up-to-activate-idle-screens-for-asian-advertisers/" });</script>]]></description>
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